9. Socialize

It's no surprise to anyone that technology has taken over our lives. It has made so many aspects of life easier, from communicating to shopping and everything in between. Wherever you go people are glued to their phones and tablets and laptops. One of the biggest aspects of this new technological world is social media, and it's no longer just for the average, everyday person. More and more frequently, different companies are popping up on social media and even creating ad campaigns based around these different platforms.

One of the most successful platforms to market on is Instagram. The majority of consumers are easily visually stimulated, so posting exciting pictures that feature products entices consumers to make a purchase.

In recent news, I read an article from Women's Wear Daily that detailed Stuart Weitzman's first ever Instagram ad campaign, which will feature Cinemegraphs shot by Jamie Beck and Kevin Burg of Ann Street Studio and include key pieces from Weitzmna's spring collection.

I think it's absolutely necessary to have strong social media platforms as a company nowadays, because it is not only virtually free advertising, but it also allows quick and precise interactions with consumers worldwide.




Here's the link to the article I read: http://libproxy.fitsuny.edu:2362/media-news/advertising/stuart-weitzman-to-roll-out-instagram-ad-10108290/