Tuesday, February 17, 2015

4. Jargon


Today we're talking about the way fashion reporters and writers compose their articles; that is, the language they use and the effect it creates. To me, fashion reporters usually tend to sound somewhat pretentious. We're in the "pretty business," so they are constantly coming up with the most extravagant and unique words to make something sound beautiful when describing something so simple. For example, a red dress would be called "a soft flowing gown of shocking scarlet." That being said, I read an article from the New York Times about the fashion at the recent Grammy awards, and found that the language was surprisingly simple and could be easily understood by the everyday reader. Here's what I found:

Silhouette & Design

  • Jumpsuit
  • Suit
  • Jeans
  • Jacket

Details

  • Tie
  • Long
  • Short
  • Sparkly

Color

  • White
  • Cherry red
  • Blue plaid
  • Sleek black
  • Noir

Fabric

  • Sheer lace
  • Leather
  • Sheer ribbon
  • Velvet

Creative "Jargon"

  • Rock 'n' roll edge
  • Wardrobe switcheroos
  • Sartorial integrity
I was easily able to understand everything mentioned, except for sartorial integrity, which I had to look up the meaning of. But only one word being really out-there is quite plausible for a fashion publication! 


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